Nationwide Unified 911 for Resilience Campaign
SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country. Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000...
read moreHow the Filipino Consumer Is Redefining the Mall Experience
Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. “Filipinos kept showing up for family, passions, and the moments that matter,” said Steven Tan, President of SM Supermalls. “SM remained a trusted constant, creating more ways to celebrate,...
read moreSM for MSMEs Strengthens Support for Women Entrepreneurs
Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities. Yet while many have built remarkable products and businesses, one challenge remains constant—finding opportunities to be discovered. Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM...
read moreGreener Malls, Cleaner Cities
What if your used plastic bottle could become part of something much bigger? Through the right machine it can! SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. The reverse vending machines empower customers to deposit eligible plastic bottles in...
read moreSM Little Stars Crowns Its First-Ever Grand Shining and Dazzling Stars
From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the...
read moreThe Blackout Zone: SM Cares, CHED Turn Experience Into Understanding
SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026. Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to...
read moreSave This For Your Next SM Supermalls Run in the Metro!
If you’re always on the lookout for what’s new, you’re in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines! From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to stop by. Here’s a look at the latest openings across Metro Manila. Garmin Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM...
read moreCelebrating Women’s Month at SM
March is all about women! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences.
read moreEmpowering Women, Building Resilient Communities
In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety.
read moreHappy Walk 2025 Unites Communities Nationwide
This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.
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