Share the Love of Learning Through AI, Connecting Generations in the Digital Age
Learning knows no age. At SM City Baguio, children and senior citizens came together to discover the possibilities of Artificial Intelligence (AI) during an interactive learning session held in partnership with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR). More than an introduction to emerging technology, the session created a space where generations could learn together, ask questions, and discover how AI can be used responsibly in everyday life. For young participants, the...
read moreAccessibility by Design
he SM Group reinforces its commitment to accessibility and inclusivity through the experiences cultivated in its spaces with the help of its Corporate Social Responsibility arm, SM Cares. Because of this pursuit, its properties were recently recognized by the Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA) for exemplary support for accessibility and upholding the dignity of Persons With Disabilities (PWDs). With inclusivity and access as a key pillar in SM’s...
read moreDiscover, Dine, and Play: Cebu’s Growing Collection of Destination Attractions Captivates Travelers
Cebu continues to strengthen its reputation as one of the country’s most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the...
read moreNew Tables to Try, New Corners to Discover
Your saved list is about to get longer! This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here’s a quick roundup of the latest openings you won’t want to miss. Let’s get into the newest arrivals, shall we? DJI ARS (Authorized Retail Store) Take your content creation to new heights at CDO’s first ever DJI ARS, now open at Level 3, Cyberzone, at SM CDO Downtown. Explore DJI’s...
read moreAward-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems
SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time. From Vision to Transformation Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating...
read more7 Reasons to Discover the Women Strong Network Hybrid Trade Fair
The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution. These stories came together at the Women Strong Network Hybrid Trade Fair 2026, which opened at...
read moreYour Guide to New Stores and Food Spots at SM Supermalls in Mindanao
No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you’ve been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there’s even more to enjoy, whatever brings you to the mall. Here’s what’s new at your most-loved mall, SM Supermalls! Gashapon Bandai A new world of surprises awaits at Level 3 of SM CDO Downtown with...
read moreSM Job Fair Empowers Filipinos this August
As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one’s career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring...
read moreBetter Days at SM Brings Hope Closer to Youth
When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever. In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD...
read moreSM Supermalls Recognized at the Marketing Excellence Awards 2026
Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. One...
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